The Industrial Revolution 4.0 is expected to open up many business opportunities, especially in the context of deep economic integration. However, in the "flat world", if they lack global competitiveness advantages, Vietnamese enterprises will be hard to "survive", not yet to mention about development.

In order to develop in deep economic integration, enterprises need to determine their competitive advantages.

Photo: Nguyen Thanh

Recognizing the development opportunities of the business community in the context of digital economy, TS. Vu Tien Loc, Chairman of the Chamber of Commerce and Industry of Vietnam (VCCI) said: This is a great opportunity for small and medium, micro enterprises. The impact of the digital revolution, internet, e-commerce ... will help this business group to access more favorable markets, especially the global market, remove the inherent disadvantages of enterprises, create equality with large enterprises ....

The internationalization of these businesses will be the strategy for nations. With 98% of enterprises being small and medium enterprises, Vietnam is not out of the "game".

Having experience in e-commerce start-up and business, Mr. Nguyen Dinh Hung, General Director of EDX Corporation analyzed: With the 4.0 industrial revolution, productivity really increased dramatically, then the demand was less than supply.

At this time, the value of the sellers increased. The sellers have the right to decide, not the producers. Those who know the source, get customers, then outsourcing ... will be the winner.

Currently, large corporations like Metro, Big C ... are conquering the sale through the internet, supermarkets, entire online sales channels, invaded the entire sales chain ... When "giants" invade the sale, they will "squeeze" the producers.

 “For instance, when Alibaba buy brands in Vietnam, they will let their products in. Foreign enterprises have already held the sale channels and Vietnamese enterprises can’t control them. Therefore, the global competition is to determine the national advantage” Mr. Hung said.

Starting from the above analysis, in order to meet the demands of the 4.0 revolution, to firmly develop in the context of deep economic integration, Mr. Hung said that it is important for enterprises to accumulate their global competitiveness advantages. The first is the brand accrual. This is the thing that a small business can’t do so it needs brand alliance.
 

According to Mr. Hung, for instance, enterprises’ products can’t be sold despite of good quality, but when they allied with Alibaba and the Alibaba brand, they immediately be known and have customers.

The second is the issue of supply chain alliance to reduce the price increase competitive advantage. In the alliance, each business will promote its strengths, will be professional and increase production efficiency.

Agreed with Mr. Hung's view, some experts completed: If enterprises determine the global competitive advantage and their strengths, they should focus on deploying them. With the weak side, it can be hired, including renting foreign enterprises if they do well.

For example, Vietnamese enterprises can rent out Chinese enterprises. However, we should note that individual businesses, small orders will be ineffective. If Vietnamese enterprises ally to order from Chinese partners, they will have preferential prices, quality assurance ...