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The necessity in food industry branding in Vietnam
29/05/2018
The construction and development of the brand in general, the brand of agricultural products and food in particular are having great interest of the ...
Vinamilk named as most favourite brand in Vietnam
29/05/2018
Vietnam’s leading dairy company Vinamilk was the most chosen consumer brand in Vietnam for four consecutive years from 2014-2017, according to the ...
Uniliver, Masan and Vinamilk are continuously leading in fast consuming industry.
24/05/2018
6th Annual report of Brand Footprint by Kantar Worldpanel established on May 22nd shows that top 5 producers chosen by consumers remain the same as ...
Two-target arrow for enterprises
23/05/2018
Experts believe that enterprises should concern implementing solutions for social security and green growth is “a new playground”, searching for new ...
Brand management towards the future
27/12/2017
To help enterprises update the market overview and provide brand management solutions, recently, the Institute for Brand and Competitiveness Strategy ...
BCSI held an advisory board meeting for concretizing targets
01/06/2018
On May 30th 2018, The Institute for Brand and Competitiveness Strategy (BCSI) held a meeting of Board of Directors and the Advisory Board at the ...
Bảo vệ tài sản nhượng quyền thế nào?
11/01/2017
Gây dựng một thương hiệu đã khó, bảo vệ được danh tiếng của thương hiệu trong quá trình phát triển lại càng khó hơn, đặc biệt là trong kinh doanh ...